The Ask

For over a century Wrigley’s has dominated the world of chewing gum. To continue being a staple in many consumers’ pockets, Wrigley’s came out with the “How do you chew” campaign where eight different chewing styles were introduced.

Devlift was engaged to build a branded contest microsite, where consumers were directed to discover their chewing style by simply selecting one of the predetermined chew styles or by taking a fun quiz to help determine the best chew style for them and to enter to win a grand prize or smaller secondary prizes. Consumers were also encouraged to share their chew styles on social media as well as to tag a friend with their chew style.

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