Beacon Medical prides itself on providing a premium range of cannabinoid-based therapies but their website lacked updated functionality and desired messaging and content. With a mission to better align the website with their brand and target audience, Beacon Medical engaged Devlift for help. The primary goals were to clearly communicate the brand story, the product offering and to help drive better user experience and retention across their client base.
Secondarily, Beacon Medical also faced the challenge of poor search engine optimization, as their website routinely had poor SEO search results for most common keyword searches.
The Solution
In partnership with Beacon Medical, Devlift was able to deliver a digital solution to help educate customers on products and the benefits of medical cannabis, while driving increased registration and retention for users.
The team also ensured that the Beacon Medical website was fully responsive across all browsers and on mobile devices, so users could access and purchase products from anywhere.
As part of the website redesign, Beacon Medical wanted to have the capability of a backend content management system. Devlift delivered a Wordpress CMS solution and provided training to allow Beacon Medical to make full page updates quickly and easily, as their solutions and client base grow.
